Jason Treu Amazon Books
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Why Retailers Holiday Return Policy Makes Zero Sense
Customer returns are a big deal with more than 48% of shoppers returning a holiday purchase and shoppers with a poor return experience are three times LESS LIKELY to shop with that merchant ever again. So it makes sense to have an extended window for holiday return. But I found that many smaller to medium-sized retailers don’t have an extended window. That’s very surprising. Source
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